Pharmacy Alliance last week celebrated reaching 100 members bearing the Alliance Pharmacy logo nationally.
‘Alliance Pharmacy’ was introduced to the Pharmacy Alliance membership network late 2015 to connect the Pharmacy Alliance member network to consumers across Australia.
Alliance Pharmacy allows member pharmacies the flexibility to localise their ranges and point of difference to their community, as well as supporting them to deliver a pharmacist-led service throughout their pharmacy.
Speaking about the success of the Alliance Pharmacy co-brand, Pharmacy Alliance CEO, Darren Dye said:
“I am thrilled that we have reached our 100th Alliance Pharmacy. It is an incredible achievement and will drive a significant point of difference for our members in a competitive market place. We have received strong supplier support which in turn allows us to invest in supporting Alliance Pharmacy members with more effective marketing activities through a new pain management strategy, our Healthy Rewards loyalty program, our sponsorship with Essendon Football Club and both digital and above-the-line advertising”.
Pharmacy Alliance has strong growth plans for Alliance Pharmacy with the aim to have more than 300 members carrying the logo by the end of 2018.